Friday, 22 January 2010


I certainly watched a lot of telly when we lived in Malaya in the 1960s but I don't remember ever seeing any adverts. I'm sure there was some but I certainly don't recall them. I recently came across a book called, 'Papineau's Guide to Singapore' which dates from 1965. It certainly makes interesting reading. All the buildings, shops, hotels, restaurants, and everything else that you can remember from that time, seems to be mentioned. I particularly like it though for all the adverts which are now wonderfully dated but certainly remind me of the 1960s. The first one (the only one not from the book) is from the Esso campaign, 'Put a Tiger in Your Tank.' Like most kids then, I loved that tiger and all his free gifts! 

The second advert is for Pan Electric. Look at that very 1960s fridge. I can't quite remember if we had one like this or not. I like how the artist has made sure that the bottom shelf is taken up by Tiger Beer! The family look very much like the cartoons at the beginning of 'Bewitched' and that too reminds me of our time there. Talking of Tiger Beer, the next advert features that very popular drink that seemed to to be drank by service dads all over the Far East! There never seemed to be an establishment that was short of it! 

The next advert is for a Mobil garage and also has a very 1960s feeling to it. Now I don't remember any garages other than Esso and Shell but I wonder if that's because we pestered our dad only to only visit those so that we could get all the free gifts! The final advert is for Kodak and has a very Far Eastern feel to it. Millions of feet of photographic film and cine film must have been shot by servicemen and their families during the 60s. I wonder how much of it still exists? I hope to feature more of these adverts in future blog posts, they certainly jog the memory!

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