Tiger in Your Tank badges

I wrote earlier about the Tiger in Your Tank campaign and how we all used to make sure our dad's filled up in an Esso garage when we needed petrol.

The other day, I found my 'Put A Tiger in Your Tank' badges and I thought that I would post them here. These must date from about 1966 and would be from one of our visits to an Esso garage in Singapore at the time. It's amazing that they've lasted so long and I'm glad that I kept them for all of these years. There were similar badges brought out later when they had a campaign to 'Save the Tiger'.

Also posted here, is a photo of a Tiger Tail. At the time, these could be seen hanging from petrol caps and aerials everywhere. All the kids had them, I think I tied mine to my bike.

There were lots of other free gifts such as glasses, beakers, transfers, trays and plates but I think the favourite with all the kids that we knew had to be the Tiger Tails!